Vetnordic is an innovative and specialized B2B supplier for the veterinary industry, focusing on consumables, digital infrastructure, and learning. Founded in 2022, the company set out with a clear ambition: to raise the bar for what veterinarians and veterinary nurses can expect from their suppliers.
Through their webshop, Vetnordic has a local presence in Denmark, Norway, Germany, and Finland. And with their app, they make it even easier for customers to order in the way that suits them best.
Vetnordic was created with a mission to set a new standard for how the veterinary industry works digitally. So it didn’t take long after the company’s founding before an app became a natural next step.
“Mobile behavior is the norm - even in clinical environments. Every day, we see our users working dynamically between consultations and their phones. That’s why it made perfect sense to develop a platform that:
The app isn’t just a copy of our webshop – it’s a strategic platform that will play a central role in our future digital initiatives,” says Jimmy Vejlemark, Chief Digital Officer at Vetnordic A/S.
The app is designed with the hectic daily life of animal clinics in mind - with the goal of saving time and making everyday tasks easier. That’s why speed, simplicity, and flexibility are key features. Among the most popular app functions, which deliver real value in clinics, are:
“And we’re just getting started!”, Jimmy says. “We’ll continue to develop, optimize, and challenge the status quo so our customers always have the strongest digital tools right at their fingertips. The app is becoming an increasingly important part of our digital ecosystem and a key element in our ambition to make clinic workflows smoother and more data-driven.
"The app isn’t just a copy of our webshop - it’s a strategic platform that will play a central role in our future digital initiatives"
Jimmy Vejlemark
Chief Digital Officer at Vetnordic A/S
“In the beginning, we were a bit unsure about how our users would respond to the app. That’s why cost and time to market were key factors when we chose the starti.app solution,” Jimmy explains.Instead of building Vetnordic’s app from scratch, starti.app uses the existing webshop as the core of the app, offering two major advantages:
Fast time to market
The app is developed quickly, as large parts are already prebuilt. In Vetnordic’s case, the app was ready in just 2 months.
Fixed and predictable pricing
starti.app delivers apps on a subscription basis. This means customers pay a low setup fee to get their app developed and then a fixed monthly price for ongoing technical maintenance. For Vetnordic, this meant getting an app at just one-tenth of the price they were quoted elsewhere.
“It’s insanely cheap,” Jimmy emphasizes.
Vetnordic didn’t want a 1:1 solution that looked exactly like their mobile website. So they purchased a design package, where starti.app’s graphic and development teams helped create custom components and designs within the app.
“Your approach to design, UX, and functionality has been incredibly professional and creative. It’s rare to find a development team that can both execute quickly and understand the client so well.
It’s been an agile and honest process - with mutual respect. Despite tight deadlines and many stakeholders, the project has been both efficient and fun. We felt in good hands throughout,” Jimmy concludes.
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