starti.app FAQ

FAQ - General information about the app

What’s smart about starti.app?

Instead of developing an app from scratch, we can use your website as the core of your future app. It will save you a lot of time, trouble and money compared to traditional app development - that's smart, right?

Read more about the starti.app solution

Can I use my website as it is?

Yes, in principle your website can be used as the core of the app without any changes. However, we always recommend tweaking the website to be more "appish" when displayed in the app.

See how you can make your website more "appish"

How long does it take to make the app?

The starti.app solution is already built in advance. Therefore we can skip a lot of the development time. It may however take some time on your end to prepare your website for starti.app. As well as it takes a few weeks on our end to finetune the final app.

Usually it takes about 6 weeks from your GO until you have a finished app ready for download.

Is the app for both iPhone and Android?

Yes, the app is build with crossplatform technologies, which means you can make do with one solution(app) that works on both iPhone and Android.

Do updates always have to be approved?

Normally, Apple and Google have to approve all updates to an app before it is allowed in their stores. But with starti.app, you can make updates whenever it suits you - and they are immediately live in the app.

This is possible because the app looks at your website. When you make an update to the website, it is automatically shown in the app.

How many users can my app have?

When we talk about app users, we always focus on active users. Active users are those who have opened your app within a specific time period. At starti.app, we measure active users over the past month.

As part of your subscription package, you can have a set number of active users each month:

  • Basic plan = 1,000 active users per month
  • Standard plan = 5,000 active users per month
  • Premium plan = 50,000 active users per month

If you get more active users than what’s included in your subscription package, you can purchase a doubling of your active user limit for DKK 500 per month.

Please note that it’s only possible to purchase additional active users if you are on the Standard or Premium plan.

You can always see how many active users you have in the current month by logging into your Manager account. You can also purchase additional users there. Log in to your starti.app Manager account here:https://manager.starti.app/login

I already have an app, can I turn it into a starti.app?

The very short answer: Yes.

The slightly longer answer: Technically, you’ll get a new app with. Your current app was most likely built from scratch, and it requires quite a bit of maintenance—both when you want to make changes to the app and when Apple and Google impose new requirements.

We are seeing more and more people who have had an app built from scratch, but find it too much of a hassle to keep the app updated. As a result, they switch to starti.app, where the app is based on their website, and we handle the technical maintenance.

For those of you who already have an app and want to switch to thetechnology, you should expect that the codebase for your app will be new. This is because starti.app bases the app on your website, so when you make changes to the website, we ensure those changes are reflected in the app as well.

You will keep your App Store and Google Play accounts, which means you’ll also retain all the users you’ve gained on your current app.

FAQ - Features and integrations

Which app features do I get?

It is entirely up to you how the app should interact with the phone - i.e. whether the app should be able to send push notifications, integrate with the camera, or whether the user should be able to login with a fingerprint. However, you must select at least one app feature/integration in order for Apple and Google to approve the app.

See which features you can choose

Can I use my website as it is?

Yes, in principle your website can be used as the core of the app without any changes. However, we always recommend tweaking the website to be more "appish" when displayed in the app.

See how you can make your website more "appish"

Which systems can the app integrate with?

The smart thing about an app made with starti.app is that it is based on your website. If your website is already integrated with a system, the app will automatically get that integration.

If the integration is removed from the website, it will also disappear from the app.

Integrations can be webshop systems, marketing platforms, storage systems, ERP systems, etc.

FAQ - Pricing

How much does starti.app cost?

starti.app is a paid subscription solution, and costs from EUR 535 per month. The monthly subscription goes towards maintenance and operation of the app. Besides the monthly subscription we have a required one-time onboarding fee, which covers the development of the app.

The final price of your starti.app subscription depends on which features you choose for your app.

Read more about our prices

When do I have to pay for my app?

When you get an app based on starti.app technology, there are two types of fees you need to know about:

Setup Fee

This fee covers the costs associated with setting up your new app. We handle the connection to the starti.app platform, and there are expenses involved in ensuring proper integration between starti.app and your website. In addition, we guide you through the entire onboarding process to make sure you get off to a good start with your app.

The setup fee is due when you receive the development version of your app. The development version is not the final version; it's the version you can test and make changes to before we publish the live app. The live app is called the Production App, and it’s the version that will be available on the App Store and Google Play Store.

Payment of the setup fee activates your subscription.

Subscription Fee

After you have received the development version of your app, you will start paying a recurring subscription fee for us to maintain your app. You can choose to pay monthly, semi-annually, or annually, and you will receive an invoice based on your chosen payment interval. There is a 14-day payment deadline for the invoice.

Maintaining your app means we ensure it stays updated with the latest requirements and updates from Apple and Google. This includes security updates, technological improvements, and system changes.

The first subscription fee is paid together with the setup fee. Depending on whether you chose monthly, semi-annual, or annual billing, your first invoice will include:

  • Monthly: First month + setup fee
  • Semi-Annual: First six months + setup fee
  • Annual: First year + setup fee

Does it cost money when my app needs to be updated?

There are 3 different types of updates when it comes to your app:

  1. Content in the app
    Since your app is based on your web system, the app is automatically updated every time you update your web system. There is no extra cost when the content in your app is automatically updated.
  2. Updates required by Apple and Google
    When you have an app available in the App Store and Google Play, the app must meet certain requirements that Apple and Google regularly introduce. These often relate to security, technology, and updates in their systems — all things you cannot control.

We refer to this as technical maintenance, and we handle this for you. Technical maintenance is included in your subscription, so it doesn’t cost you extra when the app needs to be updated due to requirements from Apple and Google.

  1. New features
    If you want to add new features to your app, some adjustments may be needed to ensure everything works smoothly. In most cases, your web developer (the person managing your website) can handle these updates.

Please note that some features can be purchased as add-ons to your current subscription, while others may require you to upgrade to a larger package.

If you need our assistance to add new features to your app, you can purchase support hours directly from us, and we’ll help you with the development.

How much does it cost to send push notifications with starti.app?

Each of our subscription packages includes a number of free push notifications. This number is per month and resets at the end of each month. It is not possible to transfer unused push notifications from one month to the next.

If you need to send more push notifications, you can purchase an extra package on a monthly basis. Please note that it is only possible to buy additional push notifications if you are on our Standard or Premium plan.

The number of sent push notifications is calculated based on the number of unique push notifications multiplied by the number of recipients for each notification. So if you send the same push notification to 200 recipients, it counts as 200 push notifications.

You can always see how many push notifications you have sent in the current month by logging into your Manager account. You can also purchase additional push notifications there. Log in to your starti.app Manager account here:https://manager.starti.app/login

How much does it cost to have an app in the App Store and Google Play?

With , you have two different options when publishing your app to the App Store and Google Play:

  1. Let starti.app be the publisher
    If you let starti.app act as the publisher of your app, it will be listed under our publishing account in both the App Store and Google Play. In this case, starti.app covers the costs associated with having the app published in the stores.
  2. You act as the publisher of your app
    If you prefer to be listed as the publisher yourself, you’ll need to create your own accounts for the App Store and Google Play. The following costs are associated with this:
  • A one-time payment of $25 to Google
  • An annual payment of $99 to Apple

Note: The prices above are taken directly from Google and Apple, and we disclaim any responsibility for potential errors.

Do I have to pay double if I need an app for both iOS and Android?

No.

starti.app is built on a cross-platform technology, meaning you get an app that works for both iOS and Android at the same time.

Your app will need to be published in both Apple's App Store and Google’s Play Store, but don’t worry – we’ll assist you with both the setup and maintenance of that process. And this is already included in your subscription, so there’s no extra cost.

Can I get a discount on starti.app as a startup?

To help you get started with an app, we offer startups a 50% discount for the first year. After that, the subscription will switch to the full price.

To qualify as a “startup,” you must have a CVR number that is less than 3 years old at the time of starting the subscription.

In our startup package, you can choose between all three subscription plans (Basic, Standard, and Premium) at 50% off.
However, you are only eligible for our startup package once we have approved you. You must contact us to learn more and to be approved for the startup package.

FAQ - Subscription, terms and conditions

Which subscription should I choose?

For most of our customers, the Standard plan is the most popular subscription option.

When choosing which plan is best for you, it’s helpful to consider:

  • Which mobile features do you want access to? (push notifications, biometric login, mobile calendar, etc.)
  • How many push notifications do you expect to send monthly?
  • Does your app need to support multiple languages and countries?

Afterward, you can easily compare the contents of our different packages on our pricing page. Of course, we’re also happy to assist you in finding the best solution for your needs.

What's the difference between your subscription plans?

You can choose from 3 different subscription packages, depending on your needs. The main difference between the 3 packages is the number of native mobile features your app will have access to (such as calendar, camera, microphone, etc.).

Another significant difference is the scope of your app. For example, do you need to send a lot of push notifications, or does your app need to support multiple languages and be available in different countries?

Of course, we’re happy to help you choose the subscription plan that best suits your needs, both from a current perspective and looking ahead to the future.

How long is the binding period?

starti.app has a binding period of 1 year at a time, and you must cancel your subscription 30 days before renewal. Unless otherwise agreed, your subscription will automatically renew for another year if you do not cancel it before the cancellation deadline.

In your Manager account, you can see the latest date you need to cancel your subscription, and this is also where you cancel it. You can log into your starti.app Manager account here:https://manager.starti.app/login

Can I try starti.app before signing up for a subscription?

If you would like to try before starting a subscription, we can create a test version of the app for you.

The test version costs 15,000 DKK and is available for 90 days.

The test app will include the modules you are considering using and, if you wish, it can be delivered with your app icon.

Please note that the test version cannot be downloaded via the App Store or Google Play. Instead, you will receive a link from us, which you can share with anyone you want to give access to your test app.

If you decide to start your subscription within the 90-day period, the 15,000 DKK will, of course, be deducted from the setup fee.

Is support included in my subscription?

All of our subscription plans include free support, which is provided via Slack. Our developers are available on weekdays from 9 AM to 3 PM.

If you're on our Standard or Premium plan, you have the option to purchase extended support.

Extended support gives you access to contact us via Slack, phone, and email. The hours for written support (Slack and email) are extended to 8 AM – 4 PM, while phone support is available from 7 AM – 8 PM Monday to Thursday, and 7 AM – 5 PM on Fridays.

We also offer 3 months of free extended support to all customers (regardless of subscription plan). This begins when you receive the development version of your app.

Can I pause my subscription?

The short answer is: no.

In the App Store and Google Play, it's not possible to pause an app. An app is either active and available for download, or it must be removed from the stores.

Therefore, we unfortunately cannot offer to pause your subscription.

If you wish to stop your subscription, you will need to cancel it. Please note that there is a 1-year binding period.

If you later want to have your app back in the stores, it will often be possible to reuse much of your old app. However, please be aware that changes to your website, App Store/Google Play policies, app technologies, and so on, may mean that we'll need to charge a small setup fee again to ensure your app works optimally.

How do I cancel my subscription?

Your starti.app subscription runs for one year at a time. Unless otherwise specified in your order, your subscription will automatically be renewed for 1 year at a time. We will make sure to send you a reminder before the renewal.

You can cancel your starti.app subscription at any time, and then the subscription ends automatically on the expiry date of the current agreement. You can still use your app until the expiry date of the agreement.

What happens to my app if I cancel the subscription?

If you no longer need your app, you can always choose to cancel your starti.app subscription (please note that the starti.app subscription is renewed once a year).

If you cancel your starti.app subscription, you can use your app as usual until the expiry date of the current agreement. Once the expiration date has been reached and no renewal of the agreement has been agreed upon, the app will be removed from the stores and will no longer be available for download.

What do I do if I want to switch to a different app provider than starti.app?

You are never more tied down than your 1-year commitment period.

If you want to switch from starti.app to another app provider, that is absolutely possible. However, you should be aware of three things:

  1. You must remember to cancel your starti.app subscription 30 days before it renews. You can check when your subscription is set to renew on your starti.app Manager account. You can also cancel your subscription there. Log in to your starti.app Manager account here:https://manager.starti.app/login
  2. If starti.app is listed as the publisher of your app on the App Store and Google Play, these accounts must be transferred to you. Be aware that Apple charges an annual fee of $99.
  3. Since starti.app technology is subscription-based, you won’t be able to have the actual codebase for your app transferred. If you wish to switch to another provider, you will need to have them write the codebase for your new app.

Do you have any other questions?

Did we not answer all your questions? Or would you just like to know more about your possibilities with an app?