Doubling cart size, tripling retention, and quadrupling conversion rates may sound too good to be true, but these are the numbers we see at Gulvlageret when comparing their app to the mobile webshop.
We imagine that many other webshops would love to replicate these numbers, so, in collaboration with Gulvlageret, we have created this case study, which not only shows what Gulvlageret has achieved but more importantly: how they achieved it.
When a customer visits Gulvlageret’s webshop (whether on a computer, tablet, or mobile), they add the desired products to the cart and proceed to checkout, where they are met with a pop-up and a QR code.
In the pop-up, the customer is informed that they can save 1% if they complete the order in the app instead. By scanning the QR code, the customer is either taken directly into the app (if it’s already installed on their phone) or to the App Store/Google Play, where the app can be downloaded.
The smart thing about using starti.app’s QR codes is that the cart always transfers from the website to the app, so the customer can easily continue checkout without having to start over.
By offering a 1% discount that encourages customers to shop in the app, Gulvlageret achieves a doubled cart size and a conversion rate four times higher (compared to their mobile webshop).
At the same time, Gulvlageret also experiences that three times as many customers return to the app instead of the mobile webshop — a number partly achieved by using push notifications.
Once a customer (or potential customer) has downloaded the app, Gulvlageret has a new and direct communication channel with each app user: push notifications.
A push notification is a short message that appears on the user’s mobile screen. When the user taps it, they are taken to a URL defined by Gulvlageret (often a specific product or category page).
Push notifications can be used for order updates, discounts, new products, and more. They have a 7x higher click rate compared to newsletters.
Gulvlageret uses Hello Retail for product recommendations. By integrating Hello Retail’s recommendations into the app, Gulvlageret enables smart notifications that automatically send personalized messages to users.
With the help of starti.app's AI push writer, Gulvlageret can define a tone-of-voice and automate the creation and sending of push notifications.
The combination of personalized product recommendations from Hello Retail and automatically generated push notifications using starti.app's AI push writer results in a 30% increase in clicks on their push notifications.
Do you want to replicate Gulvlageret's app success for your webshop? Then a solid strategy from the start is key.
Develop a strategy for:
App exclusive: The perks of choosing the app
You can follow Gulvlageret's lead and offer discounts to customers who shop through the app. For Gulvlageret, a 1% discount has been sufficient, but that may not suit your customers.
It's up to you to test different discounts or benefits.
You might try:
Once you determine what drives your customers to convert to the app, you should start marketing your message. The more users you have on the app, the better the channel will perform in the future.
Spread the word: Don't forget to promote your app!
There are many ways to promote your app. Here are just a few examples:
Once a customer has downloaded your app and allowed push notifications, you have a direct line to them. You can inform them about discounts and offers, promote new products, and reactivate old customers, among other things.
With push notifications, only your imagination sets the limits.
If you have both a webshop and a physical store, you can even combine push notifications with geofencing, sending a message to a customer as they approach your physical store.
We would be happy to meet and explain how easy it is to turn your webshop into an app. Call us at +45 82 30 34 21 or book a demo of starti.app right here.
