Doubling cart size, tripling retention, and quadrupling conversion rates may sound too good to be true, but these are the numbers we see at Gulvlageret when comparing their app to the mobile webshop.
We imagine that many other webshops would love to replicate these numbers, so, in collaboration with Gulvlageret, we have created this case study, which not only shows what Gulvlageret has achieved but more importantly: how they achieved it.
When Gulvlageret first developed their app, the idea was for it to serve as a QR scanner, allowing customers to access their 7 unmanned showrooms across Denmark. The app was also intended for scanning products in the showroom to view prices and additional product information.
However, Gulvlageret soon realized the app’s greater potential - not only for use in showrooms but also as a new sales channel. This channel was fully owned by Gulvlageret, free from market fluctuations, rising click prices, and competing products.
Gulvlageret solved these challenges very simply:
When customers visit the webshop and enter the checkout process, they are presented with a pop-up offering a 1% discount if they complete their order in the app. By scanning a QR code, customers are directed to the app and can continue the checkout through the app.
Results?
By offering this 1% discount, Gulvlageret has doubled their cart size and achieved 4x the conversion rate compared to their mobile webshop. Additionally, they have tripled customer retention, aided by push notifications.
Once a customer (or potential customer) has downloaded the app, Gulvlageret has a new and direct communication channel with each app user: push notifications.
A push notification is a short message that appears on the user’s mobile screen. When the user taps it, they are taken to a URL defined by Gulvlageret (often a specific product or category page).
Push notifications can be used for order updates, discounts, new products, and more. They have a 7x higher click rate compared to newsletters.
Gulvlageret already uses Hello Retail for product recommendations, making it easy to integrate these recommendations into smart push notifications that automatically send personalized messages to users.
With the help of starti.app's AI push writer, Gulvlageret can define a tone and automate the creation and sending of push notifications.
The combination of personalized product recommendations from Hello Retail and automatically generated push notifications using starti.app's AI push writer results in a 30% increase in clicks on their push notifications.
Do you want to replicate Gulvlageret's app success for your webshop? Then a solid strategy from the start is key.
Develop a strategy for:
App exclusive: The perks of choosing the app
You can follow Gulvlageret's lead and offer discounts to customers who shop through the app. For Gulvlageret, a 1% discount has been sufficient, but that may not suit your customers.
It's up to you to test different discounts or benefits.
You might try:
Once you determine what drives your customers to convert to the app, you should start marketing your message. The more users you have on the app, the better the channel will perform in the future.
Spread the word: Don't forget to promote your app!
There are many ways to promote your app. Here are just a few examples:
Once a customer has downloaded your app and allowed push notifications, you have a direct line to them. You can inform them about discounts and offers, promote new products, and reactivate old customers, among other things.
With push notifications, only your imagination sets the limits.
If you have both a webshop and a physical store, you can even combine push notifications with geofencing, sending a message to a customer as they approach your physical store.
We would be happy to meet and explain how easy it is to turn your webshop into an app. Call us at +45 82 30 34 21 or book a demo of starti.app right here.
