Case: gomule needed to engage their users - so they got an app

gomule started with a simple moving checklist, but it quickly became clear that users weren’t engaging with that solution. They needed more.

So that basic checklist gradually evolved into a web-based universe, where users could get help with everything from choosing an energy provider or a roommate to handling administrative tasks before, during, and after moving.

But even though the platform was clearly improved, there was still a big challenge: Getting users to actually engage. That’s when gomule decided that an app might offer something the web couldn’t.

gomule knew that if their new universe was going to have a real impact, it needed to be accessible and user-friendly. The app was the perfect solution because it:

• Is always within reach
• Can send push notifications with important deadlines
• Allows for easy and fast login via social media
• Is visible in the App Store and Google Play, boosting discoverability

Frank had previous experience with app development and knew that traditional native apps are often expensive and time-consuming. When he researched the options, he quickly discovered that starti.app was the perfect fit.

When we asked Frank what made starti.app the perfect solution, he mentioned four key advantages:

1. Low cost
   “The starti.app solution costs a fraction of what a native app built from scratch would cost us.”
2. Fast development time
   “As a startup, we need to test different ideas quickly. We couldn’t wait months or years to build an app. With starti.app, our app was ready in just a few weeks.”
3. Use your existing web developers
   “We have skilled web developers, and with starti.app’s technology, the same developers can build and maintain the app. That saves us a ton on development costs and allows us to update the app simply by updating the web.”‍
4. starti.app handles Apple and Google
   “It’s great to know that starti.app’s developers manage the technical side with Apple and Google. That means we can focus on improving the app, instead of dealing with ongoing approvals and updates.”

A major surprise for Frank was how quickly gomule could test and launch new features in the app.

“We have many ideas - like our moving box calculator. If we want to test a new feature, we can quickly hand it to our web developer, and voilà, it’s live in the app.”

For a startup like gomule, which constantly experiments to find the best user experience, this is a huge advantage.

With the app, gomule has built a much stronger relationship with their users. Push notifications help retain users through the moving process, and engagement levels have surpassed the web platform alone.

“Emails get easily overlooked, but a push notification users take seriously - especially when it concerns important deadlines. That’s why we’re now building advanced push flows to guide users even better,” says Frank.

“The team at starti.app made everything incredibly easy for us. They guided us when we needed it, and just got things done when that’s what we needed.

I particularly remember a meeting with Niels from starti.app, where we registered the gomule app in the App Store and Google Play. If I’d done it myself, it would have taken FOREVER, but together with Niels - who told me, ‘do this, press here’ and so on, it was so easy,” says Frank.

For gomule, the partnership resulted not just in an app but in a digital product that truly adds value for users. And for other startups with a digital offering, Frank’s message is clear:

“If you’re considering an app but worry about cost, time, and technical maintenance, take a look at starti.app. It has been the perfect solution for us!”