Fixed, predictable price

Monthly Users on the App

When we talk about app users, we always look at the active users in the app. Active users are those who have opened your app within a specific time period. We look at the past month.

There is a big difference between the number of downloads and the number of monthly active app users:

Number of downloads = Everyone who has ever downloaded your app from the Apple App Store or Google Play

Number of monthly active app users = Everyone who has opened your app within the past month (each active user is only counted once per month)

It’s also important to remember that the number of monthly users in the app is NOT related to the number of users on your website/platform. We only look at those who have downloaded your app.

Monthly Push Notifications

Push notifications are small messages you can send from your app that pop up directly on the recipient’s phone screen.

Push notifications can be sent in different ways depending on what suits you best:

• Manually by entering them into our system
• By calling webhooks
• Through a custom-built integration

The number of sent push notifications is calculated based on the number of unique push notifications × the number of recipients for each individual push notification. So, if you send the same push notification to 200 recipients, it counts as 200 push notifications.

Languages in the App

If your website supports more than one language, the app will also support this when it is launched.

However, in the Apple App Store and Google Play, the app’s name, description, screenshots, etc., will appear in one language – for example, Danish. If you want the description of your app to be available in Danish, German, and English, you will need 3 languages in your app.

Number of Countries

The number of countries determines how many countries your app can be downloaded in. For example, if you only want the app to be available for download in Denmark, one country is sufficient. If you also want your app to be downloadable in Sweden and Germany, you will need 3 countries: Denmark, Sweden, and Germany.

An App for iPhone and Android

With starti.app, you get both an iPhone app and an Android app at no extra cost.

This is possible because starti.app is built on cross-platform technology, which means you only need one codebase that works on both iPhone and Android.

An App for iPhone and Android

With starti.app, you get both an iPhone app and an Android app at no extra cost.

This is possible because starti.app is built on cross-platform technology, which means you only need one codebase that works on both iPhone and Android.

Automatic App Updates When the Website Is Updated

starti.app builds your app based on your existing website. This means that all the content you have on your website will also be available in your app. It also means that once your app is fully developed, you only need to maintain your website — and the app will automatically update in line with any changes made to the website.

This saves you time, hassle, and money.

Quick Start

The starti.app solution is already pre-built. That means we can skip much of the development time. Normally, it only takes about 6 weeks from your GO until you have a finished app ready for download.

AI-Generated Push Notifications

This feature is especially for webshops that use a recommendation engine, such as Relewise or Hello Retail.

For our AI-generated push notifications, we use their recommendations to send relevant push messages to users. We’ve seen up to 3x higher click rates on our AI-generated push notifications compared to standard notifications.

Push Welcome Series

The first hours and days after a user downloads your app are often critical for retaining them.

With our push welcome series, you can set up a sequence of push notifications that are automatically sent to new users during the first few days after they download the app. You have full control over the number, timing, and content of the messages in your welcome series. Of course, we’re ready to help with advice and guidance on both content and setup.

Analytics Dashboard

Keep track of how your app is performing. In our Analytics Dashboard, you can see statistics such as:

• New app downloads
• Number of monthly active app users
• Number of sent push notifications along with an overview of their performance

Using the app without internet

Many apps depend on being able to retrieve data from a server, and nowadays there is often an internet connection almost no matter where you are.

But perhaps there is a need for the app to function even without an internet connection? If so, you will need this module.

Advanced networking

The module enables advanced communication on the local network, which is typically not possible for a website. For example, sending UDP packets and using mDNS.

Changing the icon after download

Maybe your app changes theme when a specific customer logs in? This module makes it possible to update the app icon dynamically, even after the app has been downloaded to the device.

Location-Based Push Notifications

Push notifications are an effective communication channel. When combined with the user’s location, they become even more effective.

With location-based push notifications, you can set your push notifications to automatically send to users who have been at a specific location.

Flowlink

Want to get more users to download your app? Flowlink can help you.

With Flowlink, you can generate a link (for mobile) or a QR code (for desktop) that directs a user straight to download your app.

Flowlink ensures that an iPhone user ends up in the Apple App Store and an Android user in Google Play. Once the app is downloaded, Flowlink also makes sure the user lands on the same page in the app where they left off on your website.

For example, if you have a webshop where a user has added many products to their cart and only downloads your app at checkout, Flowlink ensures that the shopping cart is carried over into the app so the user doesn’t have to start over.

Introflow

If you want success with your app, it’s critical to help the user get started smoothly the first time they open the app. Here, you can use an introflow to welcome the user and provide the most important information.

It’s also a good idea to use the introflow to get the user to accept push notifications.

We have a standard introflow that you can easily use, but you also have the option to customize it so it perfectly matches what your users need.

Easy payment directly from the app

With In-App Purchase, you ensure that it’s super easy to receive payments through the app. In-App Purchase is used when there are premium features within the app itself that the user can unlock by paying.

In other words, this refers to payments made directly through the App Store and Google Play.

Apple and Google also charge a fee for In-App Purchases.

Please note that payments made via your website (which, with starti.app, also integrate into the app) do not fall under In-App Purchase. This could be, for example, a webshop or other websites with direct payment on the site. There are no In-App fees on these transactions, since the payment does not go through the App Store or Google Play.

Login via Face ID or Touch ID

Also called biometric login. The module allows, for example, storing login information in Secure Storage on the phone, where it can only be retrieved again if the user can be recognized via Face ID or Touch ID.

Camera Support

If you need to take pictures via the app, you will need this module.

Should you also need to scan QR codes or barcodes, we have built in a super-fast scanner for this purpose.

Sharing Documents, etc.

If you need users to be able to download documents (PDFs, Word documents, or similar) or share something with another app on their device (e.g., send content from the app to a family member or colleague), then you need this feature.

Location

The module allows you to use the device’s GPS to determine the user’s position.

Support for larger screens

By default, the app supports phones. An iPhone app can be launched on an iPad, but it will appear in phone size, and the rest of the screen will be black.

If you want your app to look good on an iPad, you need to add Tablet Support.

Managed re-login via Face ID

Make app login easy for users - without compromising security or compliance.

With Managed re-login via Face ID, starti.app handles the entire re-login flow in the app after the initial successful login with an external identity provider such as MitID, Apple, or Google.

What does this mean in practice?

Once a user has logged in with, for example, MitID, subsequent app launches can be completed using Face ID or Touch ID. starti.app ensures:

• Secure reopening of an existing session
• Backend validation and session expiry management
• Clear separation between identity, session, and business logic
• That sensitive login credentials are never exposed in a webview or frontend code

What do you avoid?

With the managed solution, you avoid having to:

• Implement Face ID or Touch ID correctly across platforms
• Manage the session lifecycle, expiry, and revocation
• Build and maintain secure communication between app and web
• Document the re-login flow to meet compliance and security requirements

You can still use your existing setup for the web - starti.app only handles the secure app context.

10,000 re-logins are included with this add-on.

Geofence

The functionality makes it possible to set up so-called geofences – points on a map with a given radius around them. With geofences, for example, you can receive a notification when the user approaches your physical store, the airport, or a similar location.

Integration with the device’s calendar

It is possible to read from and write to the various calendars set up on the device. This allows you to create events in the user’s calendar or synchronize shift schedules.

Media

Do you need audio input or output in your app? Then our media feature is what you need.

Scanning of NFC tags

NFC tags are the electronic version of QR codes. With this module, the user simply needs to hold the device close to an NFC tag to scan it.

Integration with Google Analytics

If you have set up Google Analytics on your website, we can configure it so you can easily separate app and web traffic in Google Analytics.

We have an approval guarantee

It’s not always easy to get an app approved by Apple and Google. There can be many reasons for this: industry, target audience, the content of the app, technical oversights, etc.

We have now had a large number of apps approved, and therefore we know quite a bit about what it takes to get an app through the eye of the needle at Apple and Google. That’s why we offer an approval guarantee, which means we ensure that your starti.app app will be approved by both Apple and Google.

Free Developer Support via Slack

All our subscription packages include free support, which takes place via Slack. Our developers are ready at their keyboards from 9 AM to 3 PM on all weekdays.

When you set up your subscription, you will be invited to a Slack channel where you have direct access to our developers.

Maintenance of Apple App Store and Google Play

We assist you throughout the entire process of setting up accounts in the Apple App Store and Google Play, as well as getting your app approved in the stores.

Once the app is approved in the stores, we take care of maintaining all the technical aspects in the Apple App Store and Google Play for you.

Please note that there are costs associated with having an app published in the stores:

• A one-time payment of $25 to Google
• An annual payment of $99 to Apple

You can choose to be the publisher of your app yourself (in which case you are responsible for the above costs), or you can let starti.app be the publisher of your app, and we will cover the above costs.

Whatever you choose, we will help you through the entire process.

Screenshots for Apple App Store and Google Play

When your app is being set up in the Apple App Store and Google Play, it’s important to show some screenshots from the app. These screenshots will be shown to users who are looking to download your app.

As part of our subscription solution, we ensure that the screenshots are generated in the correct formats and dimensions. It’s possible to add small text to your screenshots – if you would like this, simply let us know in advance.

We also help you upload the screenshots to the App Store and Google Play.

Maintenance of Apple App Store and Google Play

We assist you throughout the entire process of setting up accounts in the Apple App Store and Google Play, as well as getting your app approved in the stores.

Once the app is approved in the stores, we take care of maintaining all the technical aspects in the Apple App Store and Google Play for you.

Please note that there are costs associated with having an app published in the stores:

• A one-time payment of $25 to Google
• An annual payment of $99 to Apple

You can choose to be the publisher of your app yourself (in which case you are responsible for the above costs), or you can let starti.app be the publisher of your app, and we will cover the above costs.

Whatever you choose, we will help you through the entire process.

Ongoing Adaptation to New Versions of iOS and Android

As part of your subscription, we ensure that your app is always compatible with the latest versions of iOS and Android.

Apple and Google regularly introduce new requirements for apps published in their stores. If apps fail to meet these requirements, they can be removed or suspended in the worst case. We make sure that doesn’t happen to you.

Inspiration Meeting Regarding the Design of the App

We have developed many apps, so we know what works when it comes to app design.

We offer all our customers an inspiration meeting where we dive into the app’s design and discuss the things — big and small — that can make a difference in your app’s design.

Uptime (SLA)

Uptime indicates the period during which the app is available and fully functional for users. Uptime is measured on a monthly basis and excludes planned maintenance as well as factors outside starti.apps’ control, including third-party providers such as Apple and Google.

Support Priority

Inquiries from Premium customers are prioritized over other support requests, ensuring faster handling in case of errors and service disruptions.

Response time is the time from when an inquiry is received until an initial qualified response is provided. Applies during normal business hours on weekdays and is not a guarantee of resolution time.

Startup assistance for 3 months

The first months with a new app are critical for the user experience. With our startup assistance, you get a dedicated expert who helps you get off to a great start with your app and the opportunities it offers. Over the course of 3 months, we teach you how to use the starti.app platform, assist you with setup, and much more - so you’re ready to succeed with your app on your own.

Dedicated contact person

With a dedicated contact person, you get one specialist at starti.app who knows your app, your setup, and your history.

This means you receive faster responses, targeted guidance, and someone who always has insight into your previous challenges and successes.

When you need help or want to develop new features, you can go directly to the same contact person, ensuring a more efficient and personal dialogue.

Additional Users

If you are on our Plus or Premium package, you can purchase an extra number of monthly app users.

You can add extra users on a month-to-month basis, or you can include them as a fixed part of your subscription.

We will notify you if you exceed the number of users included in your package.

Additional Push Notifications

If you are on our Plus or Premium package, you can purchase an extra number of monthly push notifications.

You can add extra push notifications on a month-to-month basis, or you can include them as a fixed part of your subscription.

We will notify you if you exceed the number of push notifications included in your package.

Languages

If you are on our Plus or Premium package, you can purchase additional languages for your app in the Apple App Store and Google Play.

Countries

If you are on our Plus or Premium package, you can purchase additional countries where your app can be downloaded.

Additional Re-logins via Face ID

If you are on our Plus or Premium package and you have the add-on called “Managed re-login via Face ID”, you can add 10.000 extra re-logins each month.

Extended support

starti.app includes free support, which is provided via Slack. Our developers are ready at the keyboard from 9 AM to 3 PM on weekdays.

This is an option for extended support, where support can be provided by phone, email, or via Slack. Additionally, the support hours are extended to 8 AM to 4 PM, and phone support is available from 7 AM to 8 PM Monday through Thursday, and 7 AM to 5 PM on Fridays.

With the extended support, it is also possible to purchase additional support by the hour outside of the specified time period.

Custom-Developed Components in the App

Do you need custom-developed components in your app? You always have the option to purchase development hours from our experienced developers.

Let us help you design your app

If you want an app design that differs from your website, you have every opportunity to customize the design of your app. You can either choose to design the app yourself, or you can purchase our Design Package, where our skilled graphic designer will provide a design proposal for your app.

Included in our Design Package:

• A mockup of your app design with fonts, colors, graphics, etc., for the 5 most important pages in your app (you define which pages you want designs for)
• Optionally, design of an app icon (we design 6 different icons for you to choose from)

If you want our help with implementing the design, this can be purchased at the same hourly rate as “Custom-developed components in the app.”

Enterprise Compliance

This add-on is designed for companies that require documented compliance with standards such as DORA, GDPR, ISO, and more. With this add-on, we ensure that starti.app meets the necessary standards for security, documentation, and operations, enabling your company to maintain its own compliance requirements.

You’ll get access to a web-based system where you can find policies, annual evaluations, and incident logs - both historical and in real time.