Doubling cart size, tripling retention, and quadrupling conversion rates may sound too good to be true — but these are the numbers Gulvlageret sees when comparing their app to the mobile webshop. Here's how they did it.
Cart size — compared to the mobile webshop
Retention — users keep coming back to the app
Conversion rate — from visit to purchase
When a customer visits Gulvlageret's webshop — whether on a computer, tablet, or mobile — they add the desired products to the cart and proceed to checkout, where they're met with a pop-up and a QR code.
The pop-up informs the customer that they can save 1% if they complete the order in the app instead. By scanning the QR code, they're either taken directly into the app (if it's already installed) or to the App Store / Google Play to download it.
The smart thing about using starti.app's QR codes is that the cart always transfers from the website to the app — so the customer can continue checkout without starting over.
By offering a 1% discount that nudges customers into the app, Gulvlageret achieves a doubled cart size and a conversion rate four times higher than their mobile webshop. At the same time, three times as many customers return to the app instead of the mobile webshop — a number partly driven by push notifications.
Once a customer (or potential customer) has downloaded the app, Gulvlageret has a new and direct communication channel with each app user: push notifications.
A push notification is a short message that appears on the user's mobile screen. When the user taps it, they are taken to a URL defined by Gulvlageret — often a specific product or category page.
Push notifications can be used for order updates, discounts, new products, and more. They have a 7× higher click rate compared to newsletters.
The stack
Gulvlageret uses Hello Retail for product recommendations. By integrating Hello Retail's recommendations into the app, Gulvlageret enables smart notifications that automatically send personalized messages to users.
With the help of starti.app's AI push writer, Gulvlageret can define a tone of voice and automate the creation and sending of push notifications. The combination of personalized recommendations from Hello Retail and automatically generated push notifications using starti.app's AI push writer results in a 30% increase in clicks on their push notifications.
Do you want to replicate Gulvlageret's app success for your webshop? Then a solid strategy from the start is key. Develop a plan for:
Follow Gulvlageret's lead and offer something extra for shopping in the app. A 1% discount is enough for them — but that may not suit your customers. Test what works.
The lower your average cart size, the higher the discount you may need for it to feel attractive.
Add a small bonus to every order placed through the app.
A logistics perk reserved for app orders.
Let customers earn points they can only redeem inside the app.
Once you decide on the perk, start marketing it. The more users you have on the app, the better the channel will perform over time. A few ways to spread the word:
Once a customer has downloaded your app and allowed push notifications, you have a direct line to them. You can announce discounts and offers, promote new products, and reactivate old customers — only your imagination sets the limits.
If you have both a webshop and a physical store, you can even combine push notifications with geofencing, sending a message to a customer as they approach your physical store.
We'd be happy to meet and explain how easy it is to turn your webshop into an app.
