Gulvlageret can double their cart size, triple retention, and quadruple conversion rates when they get customers to shop through the app instead of the mobile webshop. They use small, simple measures to encourage customers to switch to the app.
Here is Gulvlageret's recipe for success with an app.
Gulvlageret is a B2B and B2C webshop that sells everything you need for flooring. Alongside the webshop, Gulvlageret has 7 showrooms across Denmark.
It was actually the showrooms that led to the creation of the app. In the app, you can scan a QR code to 1) check product prices and 2) access the showroom.
Today, Gulvlageret is focusing on moving webshop customers to the app, resulting in a significant increase: 2x cart size, 3x retention, and 4x conversion rate.
Are you curious about the methods Gulvlageret used to achieve growth in their app? The steps are simple and can be implemented in almost any webshop.
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