Case · Horsebnb

Horsebnb's app makes life easier for their users

Horsebnb is Denmark's largest portal for horse boarding and hay hotels. Through Horsebnb's interactive map, riders can find boarding options across Denmark, Sweden, and Germany — filterable by location, price, facilities, and type. Free to list, free to search.

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Horsebnb app illustration
3 markets

DK, SE and DE — one app, three languages

4 languages

DA / SV / DE / EN — auto-detected

1 system

Update the website — the app follows

On the go

With an app, Horsebnb simplifies life on the move

"It's all about making the user experience easier," explains Trille Andersen, the founder of Horsebnb, when asked why she wanted an app. Horsebnb's website works very well on both mobile and desktop, but since many of their customers use the site while on the go, Trille sought a solution to make it even easier to find the right boarding option or hay hotel.

"It's just so much easier to access our portal through an app when you're on the go. I know how much I personally use apps, and my experience is that it's just too cumbersome to navigate to a website instead of using an app," Trille adds.

The Horsebnb app also sends push notifications whenever new boarding options or hay hotels are added to the portal. That ensures users are always up to date and can easily respond when a suitable offer becomes available.

Horsebnb app map view
Inside the app

The map, the filters, the hay hotels

Everything riders need to find the right stable — right in their pocket.

Horsebnb hay hotels screen
Horsebnb map screen
Horsebnb filter screen

A brilliant solution — why Horsebnb chose starti.app

"I never imagined in my wildest dreams that I'd ever be able to afford an app. So when I heard about starti.app, where an app doesn't cost half a million or even a million, I became very curious.

And the starti.app concept is simply brilliant. The fact that I can have both a website and an app but only need to keep the website updated saves me so much time," Trille says.

With starti.app, a website or web system acts as the core of the app. That keeps development fast and costs to a minimum. Maintenance and updates happen automatically — the app updates alongside the website.

"And I couldn't imagine a better collaboration than the one I have with starti.app. They're incredibly skilled, and you can always rely on them," Trille concludes.

The starti.app concept is simply brilliant. The fact that I can have both a website and an app but only need to keep the website updated saves me so much time.

Trille Andersen

Founder of Horsebnb

Portrait of Trille Andersen

The app automatically adapts to the user's language

Horsebnb's app is built around their Danish website with Danish content. If the app is downloaded on a Danish mobile device, all content is displayed in Danish.

The app is also translated into Swedish, German, and English. Download it in Germany or Sweden, and you'll see it in German or Swedish — anywhere else and the content is shown in English.

That setup makes the app easily scalable to new countries without additional costs. Horsebnb is already thriving in Denmark, Sweden, and Germany, with plans to expand to the rest of Europe.

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