gomule has transformed simple moving checklists into a digital and efficient moving universe. With the app, gomule keeps users engaged — and got the whole thing built in just a few weeks at a fraction of the cost of going native.
From decision to a live app
Of the cost of a native build
Web devs ship both web and app
Moving is much more than packing boxes and finding a new place to live. It's a process filled with administrative tasks, important deadlines, and decisions that can feel overwhelming — especially for first-time movers. This is where gomule saw a need to support users throughout the entire moving process.
But how do you make sure that users actually engage with such a moving universe? The answer was an app developed with starti.app.
gomule started with a simple moving checklist, but it quickly became clear that users weren't engaging with that solution. They needed more.
So that basic checklist gradually evolved into a web-based universe, where users could get help with everything from choosing an energy provider or a roommate to handling administrative tasks before, during, and after moving.
But even though the platform was clearly improved, there was still a big challenge: getting users to actually engage. That's when gomule decided that an app might offer something the web couldn't.
From subscriptions to budget — always within reach.
gomule knew that if their new universe was going to have a real impact, it needed to be accessible and user-friendly.
Users carry the entire moving universe in their pocket.
Reach users with important deadlines exactly when it matters.
Easy and fast login via the social accounts users already have.
Visibility in the App Store and Google Play brings in new users.
We had a strong hunch that an app would be the right solution for us, but we didn't know for sure. That made it important to start without having to invest millions.
Frank Bengtsson
Founder and CEO at gomule
Frank had previous experience with app development and knew that traditional native apps are often expensive and time-consuming. When he researched the options, he quickly discovered that starti.app was the perfect fit.
When we asked Frank what made starti.app the perfect solution, he mentioned four key advantages:
"The starti.app solution costs a fraction of what a native app built from scratch would cost us."
"As a startup, we need to test ideas quickly. We couldn't wait months or years. With starti.app, our app was ready in just a few weeks."
"The same developers can build and maintain the app. That saves us a ton on development costs and lets us update the app by simply updating the web."
"starti.app's developers manage the technical side with Apple and Google, so we can focus on improving the app."
A major surprise for Frank was how quickly gomule could test and launch new features in the app.
"We have many ideas — like our moving box calculator. If we want to test a new feature, we can quickly hand it to our web developer, and voilà, it's live in the app."
For a startup like gomule, which constantly experiments to find the best user experience, that's a huge advantage.
With the app, gomule has built a much stronger relationship with their users. Push notifications help retain users through the moving process, and engagement levels have surpassed the web platform alone.
"Emails get easily overlooked, but a push notification users take seriously — especially when it concerns important deadlines. That's why we're now building advanced push flows to guide users even better," says Frank.
"The team at starti.app made everything incredibly easy for us. They guided us when we needed it, and just got things done when that's what we needed.
I particularly remember a meeting with Niels from starti.app, where we registered the gomule app in the App Store and Google Play. If I'd done it myself it would have taken FOREVER, but together with Niels — who told me 'do this, press here' and so on — it was so easy," says Frank.
For gomule, the partnership resulted not just in an app but in a digital product that truly adds value for users. And for other startups with a digital offering, Frank's message is clear:
"If you're considering an app but worry about cost, time, and technical maintenance, take a look at starti.app. It has been the perfect solution for us!"
Let's have a chat and find out.
