Push notifications turn your app into a direct communication channel with your users. They let you send short messages directly to users' mobile devices - even when your app isn't open - helping you inform, engage and activate your audience.
Push notifications are short messages displayed on a user's smartphone or tablet to deliver information in real time. Users receive these messages whether the app is open or not, as long as they have given permission to receive notifications.
It's common for users to download an app, use it a few times, and then forget about it. Push notifications give you the opportunity to reconnect with users at exactly the right moment. Instead of waiting for them to remember to open your app, you can highlight new content, relevant offers, upcoming events or important updates. This creates more returning users, higher engagement and a stronger relationship between your business and your users.
Push notifications are an effective way to keep users informed and encourage them to return to your app again and again. When used strategically, they can:
With starti.app, you can easily configure push notifications and send targeted messages directly from your administration panel in starti.app Manager. You decide who receives which messages and when, ensuring every notification is relevant and valuable to the recipient.
Whether you run an e-commerce business, a membership organisation, a SaaS platform, a learning platform or an IoT solution, there are situations where the right message at the right time can turn a passive user into an active customer. Push notifications are especially effective in the following scenarios:
If you operate a learning platform or member portal, you can automatically notify users when new courses, videos, articles or learning materials become available. This helps new content get discovered faster and encourages users to return to your app.
Our app has brought us much closer to our users. When we send a push notification about new content, the number of active users in the app doubles, and our videos are watched for longer.
Michael KristensenFounder of Vild med Poter
For SaaS and IoT businesses, push notifications are an efficient way to communicate real-time events. This could include a sensor detecting a change, a task requiring attention, an alert or an important system update. Users receive the notification immediately and can respond right away.
Our customers are constantly on the move. For example, it could be a farmer who is often out in the field. With the app, the farmer can easily check their phone to see the level in a specific silo or tank.
David RoelSales and marketing manager at Lindcom
Membership organisations and associations can use push notifications to invite members to events, remind them about registration deadlines, highlight new member benefits or share relevant knowledge. This keeps members engaged and strengthens their connection with your organisation.
At events, push notifications can guide attendees throughout the day. Inform them about schedule changes, upcoming sessions, networking opportunities or practical information exactly when it's relevant. This creates a better event experience and reduces support questions.
With starti.app's location-based push notifications, you can send messages to users based on their geographic location. The feature lets you create digital geofences that automatically trigger a push notification whenever a user enters or leaves a specific area.
Location-based push notifications are particularly effective when timing and context matter. Examples include connecting online and physical stores, events and conferences, employee apps, tourism and visitor experiences, or check-in notifications when users arrive at an airport.
Because these notifications are triggered by a user's location, they feel more relevant and less intrusive. This significantly increases the likelihood that users will open the notification and take action.
Writing effective push notifications can be time-consuming - especially when they need to be relevant to each individual user. With starti.app's AI Push Writer, you can automate both the creation and delivery of your push notifications.
Simply define your preferred tone of voice, and AI will help generate engaging messages based on your existing data and product recommendations. The result is more personalised notifications that feel relevant to every recipient.
At Gulvlageret, AI-generated push notifications combined with personalised product recommendations from Hello Retail resulted in 30% more clicks on push notifications compared to traditional campaigns.
The first few days after a user downloads your app are often crucial in determining whether it becomes part of their daily routine - or is quickly forgotten.
With starti.app's Welcome Flow, you can automatically send a series of push notifications to new users. You decide the number of messages, the timing and the content, ensuring users are introduced to your app's key features at the right pace.
A Welcome Flow can, for example:
A well-designed Welcome Flow increases the likelihood that new users become active long-term users - while helping you get the maximum value from every single app download.
To get the most value from push notifications, we recommend that your messages are:
Messages should be easy to understand in just a few seconds.
Avoid generic messages that users may choose to disable.
Deliver messages when they provide real value, such as shortly before a deadline.
Push notifications are just one of the many features you can add to your app. Want to see them all - and find out what fits your needs best?
