App features

In-App Purchases - sell digital products and subscriptions directly in your app

With In-App Purchases in starti.app, you can sell digital products, subscriptions and premium features directly within your app. Users complete their purchases quickly and securely through the Apple App Store or Google Play, providing a seamless and trusted purchasing experience.

Whether you offer exclusive content, memberships or digital services, In-App Purchases make it easy to create new revenue opportunities directly from your app.

Included in Basis Plus Premium

What are In-App Purchases?

In-App Purchases allow users to buy digital products or services without leaving your app.

Payments are processed through the payment method already linked to the user's Apple or Google account. This means users don't have to enter their payment details for every purchase, making the buying experience fast, secure and user-friendly.

You can sell, for example:

  • Subscriptions
  • Premium features
  • Digital content
  • Videos and online courses
  • Documents and resources
  • Access to exclusive content

Why use In-App Purchases?

If your app provides value to users, In-App Purchases offer a natural way to turn that value into a sustainable business model.

Instead of redirecting users to external payment pages, the entire purchase experience takes place inside the app. This creates a smoother user journey and reduces friction during the checkout process.

It also makes it easier to build subscription models, offer premium content and generate recurring revenue.

What can In-App Purchases be used for?

In-App Purchases support a wide range of business models.

Premium features

Unlock advanced features or additional functionality for paying users.

Subscriptions

Offer monthly or annual subscriptions that provide access to exclusive content or premium features. Subscriptions create stable, recurring revenue while strengthening long-term relationships with your users.

Digital content

Sell eBooks, videos, online courses, reports or other digital content directly within your app.

Memberships

Offer paid memberships that include exclusive benefits, services or content.

Additional content and upgrades

Allow users to purchase additional modules, features or content whenever they need them.

When do In-App Purchases create value?

This feature is ideal for apps that offer digital value users are willing to pay for.

Membership apps

Offer different membership tiers or premium access to exclusive content.

E-learning and online courses

Sell courses, educational materials, certifications or additional learning programmes directly within the app.

Media and content apps

Allow users to subscribe to articles, magazines, podcasts or exclusive content.

SaaS and productivity apps

Offer premium features, additional capacity or advanced tools through subscriptions or one-time purchases.

Fitness and training apps

Sell workout programmes, nutrition plans or premium memberships.

A simple and secure payment experience

When users pay through the App Store or Google Play, the entire payment process is handled by trusted and secure payment systems.

  • Fast checkout - purchases are completed in just a few seconds
  • High security - payments are handled by the App Store and Google Play
  • Existing payment methods - users pay with the card already linked to their account
  • A trusted purchasing experience - familiar payment flows users already rely on
  • Automatic handling - subscriptions and renewals are managed automatically

A streamlined payment process can help increase conversion rates and reduce abandoned purchases.

Please note: App Store and Google Play fees

For purchases made through In-App Purchases, both Apple and Google charge a platform fee for transactions processed through their respective app stores.

The exact fee depends on factors such as your app type, developer account and subscription model. It's therefore important to consider these platform fees when planning your pricing strategy and overall business model.

Build a sustainable business model

In-App Purchases enable you to build an app that not only creates value for your users but also supports your business.

Whether you want to sell one-time products, offer subscriptions or unlock premium content, In-App Purchases give you the flexibility to choose the business model that best fits your app and your users.

With In-App Purchases, your app becomes more than just a digital platform - it becomes an effective sales channel for your digital products and services.

Explore all the app features

In-App Purchases are just one of the many features you can add to your app. Want to see them all - and find out what fits your needs best?

See all app features Book a demo