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What is geofencing?

A geofence is a virtual geographic boundary that you define yourself. It can be created around a building, store, workplace, event venue or virtually any other location.

When a user with your app enters or leaves the area, the app detects the event and automatically performs a predefined action.

This makes geofencing an effective technology for automating workflows and creating more personalised and relevant user experiences.

Why use geofencing in your app?

Many apps present the same content to every user regardless of where they are. With geofencing, your app can react to a user's location and present the right information or functionality at exactly the right time.

This means users no longer have to search for information or manually activate specific features. The app does the work automatically.

The result is a smarter app, more relevant user experiences and workflows that require fewer manual actions.

How does geofencing work?

You decide where the geofence is placed and how large the area should be.

Once users have granted your app permission to access their device's location, the app can detect when they:

  • Arrive at a specific location
  • Leave a specific location
  • Remain within a defined area

Based on these events, the app can automatically:

  • Enable specific features
  • Register arrivals and departures
  • Display location-specific content
  • Start workflows
  • Trigger location-based push notifications
  • Grant access to selected functionality

Everything happens automatically, ensuring users receive the right experience at the right time.

When does geofencing create value?

Geofencing is particularly valuable in apps where a user's location determines which features or information should be available.

Employee and business apps

Automatically register when employees arrive at or leave a workplace, or make specific app features available only at selected locations.

Events and conferences

Activate event programmes, practical information, digital tickets or relevant features when attendees arrive at the venue.

Membership organisations and associations

Give members access to location-specific information or functionality when they visit a club, training facility or other organisation location.

Retail

Adapt your app's content when customers are in or near a store. This could include relevant offers, product information or location-based push notifications.

Museums, tourism and visitor experiences

Automatically display information about exhibitions, attractions or points of interest as visitors move around the area.

Warehousing, manufacturing and logistics

Automate registrations or workflows when employees arrive in specific production areas or warehouse zones.

The benefits of geofencing

When geofencing is integrated directly into your app, both your business and your users benefit:

  • More relevant experiences - content adapts to the user’s location
  • Automated workflows - reduce manual tasks
  • A better user experience - the app assists users at exactly the right moment
  • Efficient registration - arrivals, departures and activities can be recorded automatically
  • Greater app value - features become smarter and context-aware

Combine geofencing with other features

Geofencing becomes even more powerful when combined with other features in starti.app.

For example, you can combine geofencing with:

This enables even more automated workflows and creates a seamless user experience across your app.

Make your app smarter

Geofencing is about much more than simply knowing where users are. It's about enabling your app to respond automatically to what's happening around them.

By combining location awareness with intelligent app functionality, you can create more personalised experiences, reduce manual processes and make your app even more valuable - for both your users and your organisation.

Explore all the app features

Geofencing is just one of the many features you can add to your app. Want to see them all - and find out what fits your needs best?